“Inspire joy by guiding others to discover extraordinary goods.”

Fancy is a technology platform consisting of Fancy.com and highly rated native mobile apps, connecting a global audience of influencers, brands, and shoppers around high-end, curated products. The company reached high volumes globally but suffered losses, before going through a restructuring in 2018, bringing it down to a much lower valuation while maintaining the company’s main assets. A new management team joined, including CEO Greg Spillane, a seasoned entrepreneur that already led two of his past companies to successful exits.

Sector(s): eCommerce

Fancy Overview

Fancy Homepage                   Fancy Linkedin Page

Year founded 2010
Headquarters New York, NY, USA
No. of employees 14
Amount raised on previous funding rounds: $4.8M

 Fancy – Offering

SEC Filings

Equity Crowdfunding Platform WeFunder
Investors accepted All investors
SEC Regulation (for US startups) Reg CF
Minimum investment accepted $250

Fancy’s Startup Strength Indicators

Founder(s) Past Success Stories CEO Greg Spillane was a founder in several startups including two exits: Spicore Technologies in 2006 and Civica Software (a subsidiary of Events.com) in 2016.
Notable investors Past investors include Will Smith, Jack Dorsey, Jim Pallotta, François-Henri Pinault, Stuart Sternberg
Investors in the current round: Jim Pallotta, Stuart Sternberg. Fancy’s investors and board committed to matching any amount raised in the current campaign.
Notable customers/partners Kering (Gucci, Balenciaga, etc.), Apple, Google, Starz,
Proprietary IP/Patents The platform is all proprietary
Revenues on Last Year Reported (year) $5.5M
Features
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